BA (Hons) Business Administration (BABA)


Duration
36 Month(s)

Intakes
April July October

Mode
Full Time

Tuition Fee
RM 32900.00

Loan
PTPTN/ Self Funding/ EPF Withdrawal

About the programme

This three-years full time/part-time programme provides a broad understanding of business skills, while specializing in the selected major. Students will have a basic foundation in all aspects of business before moving on to their selected major. In the first 18 months students will study general areas relevant to business administration, upon completion, students may choose to major in Marketing, Human Resource Management or Accounting & Finance.

This programme enhances a student’s conceptual and theoretical knowledge of business studies. Additionally developing their ability to critically analyse, diagnose business related problems, make decisions and create long-terms plans.

In today’s competitive global market place, to be successful , it is essential to have the necessary professional skills as well as through knowledge of business administration. This three-year full time/part time program provides a broad understanding of business skills, while specialising in the selected major. Whichever major the students choose, they will be expected to have a basic foundation in all aspects of business. The broad education offered by this curriculum permits the student an exhaustive range of employment opportunities in business and industry. In the first 18 months students will study main areas relevant to business administration. After completing the first 18 months the student may choose to major in: Marketing Management, Human Resource Management or Accounting & Finance, which could also be completed within 18 months.

AssessmentStrategic InsightYour Future in BusinessEntry Requirements

Assessment is carried out using a combination of examinations and assignments. In order to be awarded the Bachelors of Arts in Business Administration (Hons) students are required to pass all modules and submit a dissertation.

Following the end of the 2nd year, every candidate has the option to choose any of the following fields to specialise in:

1. Accounting & Finance

YEAR 1

Legal & Management Principles

The general aims are to enable students to understand the basic theories of psychology and sociology forming the backdrop of organisational management and to develop work-related skills in order that they will be equipped to understand and apply appropriate management theories and legal principles to practical business problems.

International Political Economy

This module is designed to provide students with an introduction to the skills necessary to succeed as a university student. It also brings to students awareness of the value of transferable skills to the work environment.

Professional Development 1

This module is designed to provide students with an introduction to the skills necessary to succeed as a university student. It also brings to students awareness of the value of transferable skills to the work environment.

Introduction to Retail Management

This module aims to enable students to:

  • Understand the history and growing importance of the retail industry.
  • Understand and explain the importance of the Retail Industry and the key drivers which defines its dynamic nature.

Accountancy and Quantitative and Statistical Methods

The aim of this module is to:

  • Provide the student with some mathematical and statistical skills which will enable them to solve simple problems which are relevant to the course and appropriate in a modern working environment;
  • Provide the student with the necessary vocabulary and practical skills, techniques and abilities involved in accountancy within the modern business environment;
  • Facilitate the development of skills in numeracy, information technology and other associated disciplines.

Information System and Marketing

The aim of this module is to introduce the students to the basic concepts underlying (a) marketing theory and practice, and (b) the role of technology in the digital age.

Business Ethics & Corporate Responsibility

This module aims to enable students to have knowledge on the issues of governance, the environment and the roles and responsibilities of those who manage organisations and institutions have acquired increased attention, in response to concerns involving marketing, litigation or organisational effectiveness.

Sociology

To allow students to understand the importance of the impact of interaction on our behaviour.
To encourage students to take into account the “big picture” when considering business issues.

YEAR 2

Business Analysis

This module aims to enable students to;

  • Understand the scope of managerial economics and interpret and explain real business activity in terms of micro-economic theory
  • Analyse the strategic implications of different market structures and asymmetric information
  • Understand the scope and application of managerial finance and prepare basic financial reports for internal and external use

Human Resource Management

In this module, therefore, the aim is to fully explore the essential relationship between HRM policies, practices and issues within their legal context.
Research Skills
This module aims to enable students to;

  • Define and explain the scope and purpose of research
  • Critically review the available literature
  • Select an appropriate research topic and state the aims and associated objectives

Professional Development 2

This module aims to enable learners to undertake responsibility for own personal and career development. Also to investigate and describe the dynamics of working with others.
Credit and Risk Management
This module is designed to provide the student with an awareness of the concepts and theories underpinning modern risk management.

Auditing

This module aims to give students an;

  • Understand the aims and purposes of an audit.
  • Understand the regulatory framework of auditing.
  • Understand the principles and practices associated with modern auditing
  • Understand the theory and practice of advance auditing practice and procedures.

Financial Reporting

This module aims to build on the knowledge, written, numerical problem solving skills gained in Business Accounts.

YEAR 3

Business Analysis

This module aims to enable students to;

  • Understand the scope of managerial economics and interpret and explain real business activity in terms of micro-economic theory
  • Analyse the strategic implications of different market structures and asymmetric information
  • Understand the scope and application of managerial finance and prepare basic financial reports for internal and external use

Human Resource Management

In this module, therefore, the aim is to fully explore the essential relationship between HRM policies, practices and issues within their legal context.
Research Skills
This module aims to enable students to;

  • Define and explain the scope and purpose of research
  • Critically review the available literature
  • Select an appropriate research topic and state the aims and associated objectives

Professional Development 2

This module aims to enable learners to undertake responsibility for own personal and career development. Also to investigate and describe the dynamics of working with others.
Credit and Risk Management
This module is designed to provide the student with an awareness of the concepts and theories underpinning modern risk management.

Auditing

This module aims to give students an;

  • Understand the aims and purposes of an audit.
  • Understand the regulatory framework of auditing.
  • Understand the principles and practices associated with modern auditing
  • Understand the theory and practice of advance auditing practice and procedures.

Financial Reporting

This module aims to build on the knowledge, written, numerical problem solving skills gained in Business Accounts.

 

2. Management & Marketing

YEAR 1

Legal & Management Principles

The general aims are to enable students to understand the basic theories of psychology and sociology forming the backdrop of organisational management and to develop work-related skills in order that they will be equipped to understand and apply appropriate management theories and legal principles to practical business problems.

International Political Economy

This module is designed to provide students with an introduction to the skills necessary to succeed as a university student. It also brings to students awareness of the value of transferable skills to the work environment.

Professional Development 1

This module is designed to provide students with an introduction to the skills necessary to succeed as a university student. It also brings to students awareness of the value of transferable skills to the work environment.

Introduction to Retail Management

This module aims to enable students to:

  • Understand the history and growing importance of the retail industry.
  • Understand and explain the importance of the Retail Industry and the key drivers which defines its dynamic nature.

Accountancy and Quantitative and Statistical Methods

The aim of this module is to:

  • Provide the student with some mathematical and statistical skills which will enable them to solve simple problems which are relevant to the course and appropriate in a modern working environment;
  • Provide the student with the necessary vocabulary and practical skills, techniques and abilities involved in accountancy within the modern business environment;
  • Facilitate the development of skills in numeracy, information technology and other associated disciplines.

Information System and Marketing

The aim of this module is to introduce the students to the basic concepts underlying (a) marketing theory and practice, and (b) the role of technology in the digital age.

Business Ethics & Corporate Responsibility

This module aims to enable students to have knowledge on the issues of governance, the environment and the roles and responsibilities of those who manage organisations and institutions have acquired increased attention, in response to concerns involving marketing, litigation or organisational effectiveness.

Sociology

To allow students to understand the importance of the impact of interaction on our behaviour.
To encourage students to take into account the “big picture” when considering business issues.

YEAR 2

Business Analysis

This module aims to enable students to;

  • Understand the scope of managerial economics and interpret and explain real business activity in terms of micro-economic theory
  • Analyse the strategic implications of different market structures and asymmetric information
  • Understand the scope and application of managerial finance and prepare basic financial reports for internal and external use

Human Resource Management

In this module, therefore, the aim is to fully explore the essential relationship between HRM policies, practices and issues within their legal context.
Research Skills
This module aims to enable students to;

  • Define and explain the scope and purpose of research
  • Critically review the available literature
  • Select an appropriate research topic and state the aims and associated objectives

Professional Development 2

This module aims to enable learners to Undertake responsibility for own personal and career development. Also to investigate and describe the dynamics of working with others.

Marketing Communications

This module aims to enable students to;

  • Explain the role of marketing communications, from a social and ethical perspective, and advise how it might be used to develop promotional effectiveness.
  • Review the importance of targeting, positioning and segmentation in relation to marketing communications.
  • Explain the main elements of the promotional mix and the role it plays in the effective development of a marketing communications plan.

Understanding Customers

The aim of this module is to present an integrated framework of the key drivers in the complex process of purchase and consumption decisions in consumer and industrial markets and not-for-profit organisations.

Marketing Management and Planning

It aims to develop the skills necessary for the effective management of marketing operations, marketing information and promotional practices.

YEAR 3

Strategic Management

It builds on the knowledge and skills acquired in earlier modules to enhance critical awareness of senior management decision-making. In order to address this complexity and generate a richer picture of organizations, the module also considers the context or environment in which an organization performs and the individuals whose actions help shape organizational performance.

Continuity and Change in Contemporary Business

This integrative module aims to develop critical awareness of contemporary issues in international business. Against the contemporary issues of the day, it encourages students to consider alternative policy measures and evaluate the technical and political challenges of their implementation.

International and Strategic Marketing

This module aims to enable student to;

  • Identify sources of information, methods of collection and analysis suitable for international marketing.
  • Compare and contrast strategies for export, international and transnational marketing.
  • Understand differences in business and socio-cultural conventions that affect buying behaviours and marketing approaches in international markets.
  • Differentiate between factors influencing the implementation of the marketing mix in non-domestic markets.

Innovation and Entrepreneurship

The aim of this module is to provide students with an understanding of changing consumer behaviour, due to the swift and dynamic developments of technology.

Strategic Brand Management

The aim of the module is to provide students with the ability to critically analyse the attributes of branding and to give an understanding of how to manage the strategy of a brand in the market place.

OPTIONAL PAPER:

  • STRATEGIC HRM
  • CURRENT ISSUE IN LAW & HRM

DISSERTATION

3. Human Resource Management

YEAR 1

Legal & Management Principles

The general aims are to enable students to understand the basic theories of psychology and sociology forming the backdrop of organisational management and to develop work-related skills in order that they will be equipped to understand and apply appropriate management theories and legal principles to practical business problems.

International Political Economy

This module is designed to provide students with an introduction to the skills necessary to succeed as a university student. It also brings to students awareness of the value of transferable skills to the work environment.

Professional Development 1

This module is designed to provide students with an introduction to the skills necessary to succeed as a university student. It also brings to students awareness of the value of transferable skills to the work environment.

Introduction to Retail Management

This module aims to enable students to:

  • Understand the history and growing importance of the retail industry.
  • Understand and explain the importance of the Retail Industry and the key drivers which defines its dynamic nature.

Accountancy and Quantitative and Statistical Methods

The aim of this module is to:

  • Provide the student with some mathematical and statistical skills which will enable them to solve simple problems which are relevant to the course and appropriate in a modern working environment;
  • Provide the student with the necessary vocabulary and practical skills, techniques and abilities involved in accountancy within the modern business environment;
  • Facilitate the development of skills in numeracy, information technology and other associated disciplines.

Information System and Marketing

The aim of this module is to introduce the students to the basic concepts underlying (a) marketing theory and practice, and (b) the role of technology in the digital age.

Business Ethics & Corporate Responsibility

This module aims to enable students to have knowledge on the issues of governance, the environment and the roles and responsibilities of those who manage organisations and institutions have acquired increased attention, in response to concerns involving marketing, litigation or organisational effectiveness.

Sociology

To allow students to understand the importance of the impact of interaction on our behaviour.
To encourage students to take into account the “big picture” when considering business issues.

YEAR 2

Business Analysis

This module aims to enable students to;

  • Understand the scope of managerial economics and interpret and explain real business activity in terms of micro-economic theoryAnalyze the strategic implications of different market structures and asymmetric information
  • Understand the scope and application of managerial finance and prepare basic financial reports for internal and external use

Human Resource Management

In this module, therefore, the aim is to fully explore the essential relationship between HRM policies, practices and issues within their legal context.

Research Skills

This module aims to enable students to;

  • Define and explain the scope and purpose of research
  • Critically review the available literature
  • Select an appropriate research topic and state the aims and associated objectives

Professional Development 2

This module aims to enable learners to Undertake responsibility for own personal and career development. Also to investigate and describe the dynamics of working with others.

People, Organisations and Society

To give students to understand the complex nature of the relationship between the individual, society and organizations. Also to appreciate the complexities of human behaviour in group situations

Employment Relationships and The Law

This module is designed to introduce students to theories, concepts, debates and legal constraints surrounding the employment relationship.

Law, Equality and Diversity

The aim of this module is to explore the theoretical underpinnings of workplace inequality and the translation of subsequent policies into a practical application of the legal requirements.

YEAR 3

Continuity and Change in Contemporary Business

This integrative module aims to develop critical awareness of contemporary issues in international business. Against the contemporary issues of the day, it encourages students to consider alternative policy measures and evaluate the technical and political challenges of their implementation.

Strategic Management

It builds on the knowledge and skills acquired in earlier modules to enhance critical awareness of senior management decision-making. In order to address this complexity and generate a richer picture of organizations, the module also considers the context or environment in which an organization performs and the individuals whose actions help shape organizational performance.

Developing Intellectual Capital

This module aims to provide the students with an understanding of how organisations are able to develop intellectual capital through a range of human resource development (HRD) strategies, policies and processes. The module encompasses both the strategic and operational dimensions of HRD and introduces students to key concepts such as organisational knowledge and learning (OKL).

Strategic HRM

It will enable students to develop a critical understanding of the key concepts involved in the formulation of HRM policies and strategy and the complementary role of employee development in achieving organisational aims.

Current Issues in Law and HRM

It aims to assess the significance of international models of HRM and the impact of current issues in employment law.

OPTIONAL PAPER

  • INNOVATION & ENTREPRENEURSHIP
  • STRATEGIC BRAND MANAGEMENT

DISSERTATION

 

Assessment

Assessment is carried out using a combination of examinations and assignments. In order to be awarded the Bachelors of Arts in Business Administration (Hons) students are required to pass all modules and submit a dissertation.

Strategic Insight

The Bachelor of Arts in Business Administration enhances your conceptual and theoretical knowledge of business studies. Additionally developing your ability to critically analyse, diagnose business related problems, make decisions and create long-terms plans.

Specialization

  • Accounting & Finance
  • Marketing Management 
  • Human Resource Management

Year 1

1. Legal & Management Principles
2. International Political Economy
3. Professional Development 1
4. Introduction to Reail Management
5. Accountancy and Quantitative
and Statistical Methods
6. Information System and Marketing
7. Business Ethics & Corporate
Responsibility
8. Sociology

Accounting & Finance

Year 2

1. Business Analysis
2. Human Resource
Management
3. Research Skills
4. Professional
Development 2
5. Credit and Risk
Management
6. Auditing
7. Financial Reporting

Year 3

1. Taxation
2. Strategic
Management
3. Continuity & Change
in Contemporary
Business
6. Investment
Management
7. Financial
Management
8. Innovation and
Entrepreneurship
9. Strategic Brand
Management
10. Dissertation

Marketing Management 

Year 2

1. Business Analysis
2. Human Resource
Management
3. Research Skills
4. Professional
Development 2
5. Marketing
Communications
6. Understanding
Customers
7. Marketing
Management and
Planning

Year 3

1. Strategic
Management
2. Continuity & Change
in Contemporary
Business
3. International and
Strategic Marketing
4. Innovation and
Entrepreneurship
5. Strategic Brand
Management
6. Option Paper (SHRM)
7. Option Paper
(Current Issues)
8. Dissertation

Human Resource Management

Year 2

1. Business Analysis
2. Human Resource
Management
3. Research Skills
4. Professional
Development 2
5. People, Organisations
and Society
6. Employment
Relationships & The Law
7. Law, Equality and Diversity

Year 3

1. Strategic
Management
2. Continuity & Change
in Contemporary
Business
3. Developing Intellectual
Capital
4. Strategic HRM
5. Current Issues in Law
and HRM
6. Optional Paper (I&E)
7. Optional Paper (SBM)
8. Dissertation

  1. 2 “A” Levels/STPM principles or equivalent OR
  2. Degree Foundation OR
  3. Matriculation AND
  4. Proficiency in English Language

This programme is designed to meet the needs of organisations seeking graduates that can think critically and understand the business world. Graduates will be able to conceptualise and implement effective development strategies for companies. As a Business Administration degree holder, you will be qualified for entry level positions in sales, marketing, human resources, finance and general administration.