Game Thinking is based on the principles that gaming companies use to “find the fun” and drive long-term engagement. Companies like Slack, Kickstarter, Snapchat, Musical.ly, and Happify already use Game Thinking to deliver an experience worth mastering - and an ascension path worth exploring. These companies don’t focus on progress markers - instead, they deliver a repeatable, pleasurable, high-value core experience -- coupled with a meaningful path to mastery that leverages the energy and skills of their most engaged customers.
Amy Jo Kim is a world-renowned game designer and startup coach. As CEO of Shufflebrain, she led early-stage social design for Rock Band, The Sims, eBay, Netflix, Covet Fashion, Ultima Online, Happify, and Pley. Named by Fortune as a top-10 influencer in games, Amy Jo pioneered the application of social game design to digital services in her influential book Community Building on the Web. She holds a Ph.D. in Behavioral Neuroscience and a BA in Experimental Psychology. She’s an adjunct professor at the USC School of Cinematic Arts, where she co-developed the game design curriculum. Amy Jo is passionate about helping innovators and entrepreneurs worldwide find product/market fit. She delivers transformative results through her Game Thinking coaching programs.