Offers a new dimension to the halal industry as the chapters cover various aspects from marketing, food tourism, economics, internal marketing, corporate governance, accounting, hospitality to halal certification that deal with complying to the halal standard. Interesting fact on Islamic dietary laws amalgamates the business practices in the hospitality sector with Muslim religious needs. As such, Islamic principles must be adhered at all times as far as halal business is concerned. This book focuses Islamic interdisciplinary and will appeal to students, academician, researchers and halal industry practitioners.
Sharifah Zannierah Syed Marzuki, Malaysian Academy of SME & Entrepreneurship Development (MASMED), Universiti Teknologi MARA, Shah Alam, Malaysia.
Wan Kalthom Yahya, Faculty of Business Management, Universiti Teknologi MARA Melaka Campus, Alor Gajah, Malaysia.