Every new business starts with a great idea. Entrepreneurs have identified a business that is unique in the product or service that they are planning to offer, or they believe they see an opportunity where they can provide a product or service that is better, faster, or cheaper. Either way, entrepreneurs need to ask themselves some questions about their business idea just to make sure they realistically evaluate the potential of their business.

This workbook is intended to help entrepreneurs prepare for their businesses and deals with an important phase of the start-up process. Entrepreneur must try to fulfil these five sections by addressing all the items that apply to their business. However, not all items apply to all businesses. If the entrepreneur finds it difficult to address several applicable items in the workbook sections, more research needs to be carried out.

Instructor Biography

Azlin Shafinaz Arshad (PhD) is a senior lecturer at the Faculty of Business and Management, Universiti Teknologi MARA (UiTM). She has more than 20 years of experience teaching entrepreneurship and financial management to undergraduate and postgraduate students, besides giving talks and training courses on entrepreneurship, business planning, and financial management. Her research interests are in Entrepreneurship, Entrepreneurial Orientation, Small and Medium Enterprises (SMEs), Women Entrepreneurs and Financial Management Behaviour. She has written numerous research articles in indexed and refereed journals and presented papers at international and national conferences.


Yasmin Kamall Khan received her PhD from the University of South Australia in Adelaide. She holds a degree in Business Management and a Master's in Business Administration, both completed in her home country, Malaysia. Currently, Yasmin is a senior lecturer at Universiti Teknologi MARA in Malaysia, a position in which she has served since 2004. Currently, she is attached to the Faculty of Business and Management at UiTM Puncak Alam and previously served MASMED where the main objective of the department is to create and develop knowledgeable, enterprising, and effective entrepreneurs as outlined by the Ministry of Education. Her research interests involve intellectual capital and innovation in Small and Medium Enterprises.


Zanariah Zainal Abidin is an educator and trainer in entrepreneurship. She has over 25 years of experience in teaching entrepreneurship to university students and has actively contributed to entrepreneurship programme development and implementation towards developing an innovative entrepreneurial culture among the university community, especially students. She has attended numerous entrepreneurship trainings and is a trainer and business mentor at the national level. Zanariah is a certified business counsellor and has conducted business diagnosis sessions in local small and medium-sized businesses in service and manufacturing. She is also an accredited business consultant certified by an Australian-based organisation specialising in high-performance business.

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