This book is written with the objective of introducing business students to the science and art of data management and business analytics. Understanding and managing data is important to every business entity, particularly in developing an individual company's competitive advantage. Business value is derived from data mining, whereas resource optimization is reaped from high performance analytics. As such, it is recommended that readers must get acquainted with business analytics via this SAS software. Once you have grasped the understanding of data management and its importance, you are now ready to explore the power of SAS in transforming raw data into some useful business information. 

Instructor Biography

Abdul Razak Abdul Hadi (Prof. Dr) is currently the Deputy Dean of Internationalization Institutional & Industrial Partnership at Universiti Kuala Lumpur Business School. He lectures and researches in the areas of financial markets, corporate finance, investment, banking, and entrepreneurship. He is also an advisor to several small-medium enterprises in Malaysia. As a recognized specialist in finance, he has been appointed as a member of the Scientific Committee for both international and local conferences. He is an active member in the Malaysian Finance Association (MFA) and the Asian Academy of Management (AAM). Besides his passion for assisting entrepreneurs in new business ventures, he also conducts seminars and workshops nationwide on topics related to entrepreneurship, organizational performance and financial management. He has published over 60 research articles in journals and conference proceedings. He is an active trader in Bursa Malaysia Securities and his research currently focuses on financial markets efficiency, energy crisis and entrepreneurial development.


Tahir Iqbal (Dr) is currently the Head of Finance at ARK GROUP (a group of 20 companies in Malaysia). He is a certified finance and investment professional, specializing in both domestic and foreign investments. He completed his PhD in Finance specializing in foreign direct investment (FDI). He is associated with Universiti Kuala Lumpur Business School in a number of applied researches including some international projects with Ministry of Tourism Indonesia. He is a professional trainer as well as an expert in Business Analytics, Applied Finance and Econometrics. He has published some research articles at national and international levels including some books on Business Analytics. Tahir has a special interest in stock market analysis and aggressively involved in stock trading.

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