UiTM PROFESSORIAL LECTURE: HEART-DESIGN NEXUS: THE EMOTION ALGORITHM

Anitawati Mohd Lokman is among the pioneering figures in the field of Kansei Engineering in Southeast Asia, with over two decades of research experience translating emotional responses into design parameters. As a Board Member of the Kansei Engineering and Emotion Research (KEER) International Executive Board, she has helped shape the global trajectory of emotion-driven design. She trained directly under Professor Mitsuo Nagamachi, the founder of Kansei Engineering, and subsequently developed the innovative Lokman Emotion and Importance Quadrant (LEIQ)TM model, now referenced across nations. She has authored multiple influential books, including "Innovations of Kansei Engineering" with Professor Nagamachi, and has delivered keynote addresses at prestigious international conferences. As a Professor and an educator at Universiti Teknologi MARA in Malaysia, she has mentored many researchers who continue to expand the field's applications. Her cross-cultural perspective has been instrumental in adapting Kansei Engineering methodologies beyond their Japanese origins to diverse global contexts.